How to plan your SEO campaign?

SEO plays an important role in the world of marketing. For this reason, SEO can be very helpful to you when you have an online business or blog. It can help in your business growth and meet the objectives of your organisation. When you have an online business, you should have a solid and effective SEO strategy.

To set the ball rolling, you should conduct a thorough research to determine the key phrases that will help you to promote your website online.  You will need to understand what makes your business stand out from your competitors, what the demands of your target audience are and how you can optimise your website according to the needs of your audience.

Understand your business goals

In order to plan your SEO campaign you will need to know certain important things like: –

What are your business goals?

What is the type of products you are selling?

Are they high or low value?

Do you sell products online via eCommerce or offline?

Do you want to build brand awareness or just want to maximize your online sale?

It is essential to have a knowledge of all these aspects because the marketing strategies differ according to the goals of different organisations. For this reason, different businesses use different content and keywords for different target audiences.

Know your target audience

Once you have got a clear idea about your business aims and know your target audience, you will need to widen your reach to achieve your goals. Make sure to keep the gender, income, age or interests in order to create profiles of your ideal customers.

If your audience includes business customers, make sure to know their job titles, responsibilities and their aims. This information will help you to determine what your target audience is searching for and assist you to optimise your content. Plus! You can use it as part of a larger online or offline marketing campaign.

Do keyword research

Additionally, you will need to determine what are the important keywords and phrases for which you can optimise your website. Begin by understanding all the terms and phrases that may help you to know the requirements of your target audience depending on their goals and interests.  Online tools like Keyword Tool and Google AdWords Keyword Planner can also help you to get additional recommendations.

Remember, it is not smart to optimise for a phrase that is not used by anyone unless it is being used by some brand that is about to become popular. Using the Keyword Planner will also give you a good idea about how much competition is there for each keyword. This will also help you to know who you are competing against and check their PageRank’s to know their competitiveness.

Select appropriate keywords

Basically, there are two types of keywords you can optimise for including head terms like “socks” and long-tail terms like “socks with trees on them” (it is used in more specific phrases). If you want to build brand awareness, it is best to use head terms as it helps in attracting a larger audience. However, optimising for long-tail terms is very simple because there is less competition which generate more leads and increase the conversion rate.

Generally, it is best to pick up five or more different phrases in order to optimise your website for. Make sure to select a combination of head and long-tail terms to suit your aims. If you want, you can add more key phrases to the combination. Also, make sure to keep your digital content fresh, so that it does not appear like spam. After this you can start to create the SEO-optimised content for your website.

SEO process can be done using DIY method. However, nothing wrong to hire a professional SEO company to get a help and make your campaign even better.

| October 18, 2017 | John Smith

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